Ugin, the Spirit Dragon
Oracle Text
+2: Ugin, the Spirit Dragon deals 3 damage to any target.
−X: Exile each permanent with converted mana cost X or less that's one or more colors.
−10: You gain 7 life, draw seven cards, then put up to seven permanent cards from your hand onto the battlefield.
Card Rulings
11/24/2014 If you choose to put permanent cards with morph onto the battlefield with the third ability, you must put them onto the battlefield face up.
11/24/2014 Ugin, the Spirit Dragon is not a Dragon card; that is, he doesn’t have the creature type Dragon. Spells and abilities that refer to Dragon cards or Dragons don’t apply to Ugin.
@Edit
Here's the link: http://www.mtgsalvation.com/cards/fate-reforged/23906-ugin-the-spirit-dragon
A dozen or so games with him in my current deck makes me stick with my initial assumption.
That's why he said it will be 'misplayed'.