Quote from user_938036 »While their specialty products have had low MSRPs that no one would ever be able to actually buy the product at, such as FTV being $35 but you could usually find it at $60+.
The MSRP on those kinds of products isn't really meant to be followed, though. Both Wizards and LGSes know that specialty releases like FTV are just meant as giveaways to stores, barring some of the really godawful FTV releases they've had.
The main fear currently is Amazon forcing through some kind of contract to buy significantly more product at significantly lower prices, which would allow them to undersell most other online sellers killing them.
It'd be funny if this was a result of Amazon's 2016 acquisition of Curse, LLC (the company that owns this site, among others) by way of its Twitch ownership. The fact that Curse was unceremoniously dumped on Wikia, Inc should tell you how that one wound up going, but the corporate process is always slow and that'd make for a hilarious delayed effect.
Or it could just be Amazon being the Walmart of the digital world (abuse the supply chain to keep costs low while pretending that you're doing good for consumers) and trying to set things up in a marketplace they probably don't understand very well. Either or.